• Problem = No consistent presence or Thought Leadership on LinkedIn
• Other Missed Opportunities =
  • The headlines doesn’t speak directly to your ideal customer
  • No supporting copy/visuals on the banner — the biggest visual real estate on the profile
  • No Featured Section linking the website
• Solution = A 3x/week Thought Leadership posting cadence to attract corporate sustainability managers (Luca), CXOs and Investors (Jose), and Sustainability & ESG Teams(Olivia) — and eventually convert them as subscribers/customers.

9 LinkedIn Post Ideas

• Luca Albanel
• José Ignacio G
• Olivia Cesio