Creating content on LinkedIn/ X will help you create:

• Booked Sales Calls: We’ll get you more qualified leads to book sales calls. Which either means driving organic readers to a relevant opt-in and capturing more email addresses (and then nudging them to book a call down-funnel), or driving them to a book-a-call page straight away.

Here’s what I’ll be doing to make sure we’re successful in helping you achieve these goals:

Initial Strategy (Week 1-2):

Our in-house brand strategist will hold an onboarding call with you, interview style, so we can get a sense of your background, expertise, and preferred topics. The goal if the call is to cover the following:

• [ ] Profile Audit: The first thing we’ll do is audit your LinkedIn / X presence. We’ll recommend a new profile picture & header images if needed, your featured & experience sections, and we’ll rewrite your Headline & About section to attract high-quality, relevant readers to your profile.
• [ ] Positioning: We’ll also do an audit of any content you’ve published in the past, and help you Name & Claim your category—and then incorporate that category into your upgraded bio. As time goes on, and as we see what content performs well, this category may shift as well—and we’ll help you continue to adjust until we have total clarity over the niche you can dominate.
• [ ] Content Buckets: From there, we’ll identify the ~3 content buckets we can and should focus on with your content. Based on the 3 content buckets, we’ll then ideate content for Top, Middle, and Bottom of the Funnel.
• [ ] Engagement Strategy: To accelerate your growth on LinkedIn / X, we will also create a custom engagement feed of ~30 relevant creators & thought leaders (in your same or tangentially related industries) you can engage with & comment on each day, exposing your profile to their audiences (in the comment section) and attracting more relevant readers.
• [ ] Targeting Strategy: We’ll document your ICP’s pains, fears, desires, objections, and misconceptions in a Notion document, and share the best practices & templates on where to find them on LinkedIn/X, how to reach out to them, and how to convert existing warm interest into quality conversations.

Content (ongoing):

• [ ] Bi-Weekly Content Calls: We’ll have regular interview-style content & goal setting calls where I send the agenda with all the questions (and hook suggestions) I’m going to ask you at least 24h in advance.
• [ ] Long-Form Content: I will also create 3 different “templates” of long-form content that we can use within each Content Bucket, alternating each week.
• [ ] Content Hooks: Each week, I will pull from my library of proven Content Hooks to maximize our chances of writing content that resonates with as many high-quality readers as possible.
• [ ] CTAs: I will also write ~3 different CTAs for your opt-ins/products/services and incorporate them into each week’s relevant content pieces, so we are creating flywheels that drive relevant readers to the right destinations on autopilot.